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“Sales Skills Are Really on the Rise”: Harrington Star’s Nadia Edwards-Dashti

Pat Crawley
Pat Crawley
45 Min Read
“sales-skills-are-really-on-the-rise”:-harrington-star’s-nadia-edwards-dashti

Monday, 23/12/2024 | 10:46 GMT by Arnab Shome

  • Edwards-Dashti, Chief Customer Officer at Harrington Star, spoke to Finance Magnates at FMLS:24, highlighting trends in recruitment, AI, and fraud in payments.
  • Watch the full interview in the video inside the article.

Harrington Star’s Nadia Edwards-Dashti talking to Finance Magnates Jonathan Fine at FMLS:24

Harrington Star’s Nadia Edwards-Dashti talking to Finance Magnates Jonathan Fine at FMLS:24

“Sales skills are really on the rise,” said Nadia Edwards-Dashti, Chief Customer Officer at Harrington Star, while speaking to Finance Magnates’ Jonathan Fine at FMLS:24. The discussion explored the future of talent recruitment, the rise of sales roles, and how AI is reshaping the industry—without replacing the human touch.

Edwards-Dashti co-founded Harrington Star, a London-based recruitment agency specializing in financial technology, in 2010, and has since played a key role in the company.

“We Are Seeing an Increase in New Sales Positions”

“We have been going through a two-year pause in growth generally across the whole industry,” added Edwards-Dashti. “Many people in marketing, strategy, and innovation have become redundant, and companies have carried on. They’ve carried on by ensuring they are investing in people who are functioning. What they are now starting to see is that some money is coming back into the industry.”

“Thus, we are seeing an increase in new sales positions, as well as in strategy and innovation,” she added.

Finance Magnates earlier reported that the salaries for sales roles in the FX and CFDs industry in London and Dubai are significantly higher than in Cyprus.

AI Tools Lack “People Factor”

Another interesting highlight in the recruitment space is the rise of AI-centric roles.

“In skills, people are talking about AI,” Edwards-Dashti continued. “It’s really interesting to see many people still talk about AI in terms of the good, the bad, and the ugly; how we can use it; how we can moderate it; how we can make sure that it’s safe; and how we can ensure this balance of efficiency and empathy.”

Meanwhile, AI has also made strides in the recruitment industry. According to a study by Workable across the US and the UK, 62.5% of participants reported using some form of AI during the hiring process. In particular, 70% of respondents in finance and 62.7% in technology used AI to scan and rank CVs automatically.

“AI tools receive 1,000 applications for roles. But that AI tool may not notice that one of those people went to an event, introduced themselves, and said, ‘Hey, I did this application.’ Suddenly, we’re back to people being people,” Edwards-Dashti added.

“I have invested my whole career in understanding people’s personalities, and that is how I have always recruited—from 20 years ago until now,” she explained. “So, when there is a query about something on a CV, there must be a story behind it. But AI wouldn’t have that. I think this is where we will see two different paths forming in the future of talent. That will be something that can never be taken from us, including empathy, the people factor, and advocacy.”

She, however, added that “some of the larger firms will have to go down the AI route simply to get through 2,000 CVs.”

“Fraud, Fraud, Fraud”

Edwards-Dashti is also an Executive Board Member at the European Women Payments Network (EWPN), a not-for-profit organisation dedicated to building a community for women working in finance, cards, fintech, and payments in Europe.

She highlighted that one thing dominating the fintech space now is payment “fraud,” adding that “the feedback from the industry needs to be more collaboration between some of the banks, fintechs, and regulators.”

“Across the board, we’re seeing more compliance jobs,” she added when addressing the industry fraud issue. “We’re seeing lots of layers of compliance jobs as well. So, maybe 3–4 years ago, you’d have a smaller compliance team that had to cover everything. Now, these teams are becoming bigger within organisations of the same size and have more layers to what they’re doing, who they’re talking to, and what their responsibilities are. I think this is another fascinating turn in the future of payments in this industry because I think a lot of us focus on what jobs we’re losing rather than what jobs we’re gaining.”

“Sales skills are really on the rise,” said Nadia Edwards-Dashti, Chief Customer Officer at Harrington Star, while speaking to Finance Magnates’ Jonathan Fine at FMLS:24. The discussion explored the future of talent recruitment, the rise of sales roles, and how AI is reshaping the industry—without replacing the human touch.

Edwards-Dashti co-founded Harrington Star, a London-based recruitment agency specializing in financial technology, in 2010, and has since played a key role in the company.

“We Are Seeing an Increase in New Sales Positions”

“We have been going through a two-year pause in growth generally across the whole industry,” added Edwards-Dashti. “Many people in marketing, strategy, and innovation have become redundant, and companies have carried on. They’ve carried on by ensuring they are investing in people who are functioning. What they are now starting to see is that some money is coming back into the industry.”

“Thus, we are seeing an increase in new sales positions, as well as in strategy and innovation,” she added.

Finance Magnates earlier reported that the salaries for sales roles in the FX and CFDs industry in London and Dubai are significantly higher than in Cyprus.

AI Tools Lack “People Factor”

Another interesting highlight in the recruitment space is the rise of AI-centric roles.

“In skills, people are talking about AI,” Edwards-Dashti continued. “It’s really interesting to see many people still talk about AI in terms of the good, the bad, and the ugly; how we can use it; how we can moderate it; how we can make sure that it’s safe; and how we can ensure this balance of efficiency and empathy.”

Meanwhile, AI has also made strides in the recruitment industry. According to a study by Workable across the US and the UK, 62.5% of participants reported using some form of AI during the hiring process. In particular, 70% of respondents in finance and 62.7% in technology used AI to scan and rank CVs automatically.

“AI tools receive 1,000 applications for roles. But that AI tool may not notice that one of those people went to an event, introduced themselves, and said, ‘Hey, I did this application.’ Suddenly, we’re back to people being people,” Edwards-Dashti added.

“I have invested my whole career in understanding people’s personalities, and that is how I have always recruited—from 20 years ago until now,” she explained. “So, when there is a query about something on a CV, there must be a story behind it. But AI wouldn’t have that. I think this is where we will see two different paths forming in the future of talent. That will be something that can never be taken from us, including empathy, the people factor, and advocacy.”

She, however, added that “some of the larger firms will have to go down the AI route simply to get through 2,000 CVs.”

“Fraud, Fraud, Fraud”

Edwards-Dashti is also an Executive Board Member at the European Women Payments Network (EWPN), a not-for-profit organisation dedicated to building a community for women working in finance, cards, fintech, and payments in Europe.

She highlighted that one thing dominating the fintech space now is payment “fraud,” adding that “the feedback from the industry needs to be more collaboration between some of the banks, fintechs, and regulators.”

“Across the board, we’re seeing more compliance jobs,” she added when addressing the industry fraud issue. “We’re seeing lots of layers of compliance jobs as well. So, maybe 3–4 years ago, you’d have a smaller compliance team that had to cover everything. Now, these teams are becoming bigger within organisations of the same size and have more layers to what they’re doing, who they’re talking to, and what their responsibilities are. I think this is another fascinating turn in the future of payments in this industry because I think a lot of us focus on what jobs we’re losing rather than what jobs we’re gaining.”

Arnab Shome
  • 6661 Articles
  • 102 Followers

Arnab is an electronics engineer-turned-financial editor. He entered the industry covering the cryptocurrency market for Finance Magnates and later expanded his reach to forex as well. He is passionate about the changing regulatory landscape on financial markets and keenly follows the disruptions in the industry with new-age technologies.

  • 6661 Articles
  • 102 Followers

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    Executive Interview with Drew Niv | TraderTools & ATFX | FMLS:24

    Executive Interview with Drew Niv | TraderTools & ATFX | FMLS:24

    Executive Interview with Drew Niv | TraderTools & ATFX | FMLS:24

    Executive Interview with Drew Niv | TraderTools & ATFX | FMLS:24

    #fmls #fmls24 #fmevents #cyptotrading #DigitalAssets #pepperstone 📣 Stay updated with the latest in finance and trading! Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today: 🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/ 👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents 📸 Instagram: https://www.instagram.com/fmevents_official 🐦 Twitter: https://twitter.com/F_M_events 🎥 TikTok: https://www.tiktok.com/@fmevents_official ▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official Don’t miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!

    #fmls #fmls24 #fmevents #cyptotrading #DigitalAssets #pepperstone 📣 Stay updated with the latest in finance and trading! Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today: 🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/ 👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents 📸 Instagram: https://www.instagram.com/fmevents_official 🐦 Twitter: https://twitter.com/F_M_events 🎥 TikTok: https://www.tiktok.com/@fmevents_official ▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official Don’t miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!

    #fmls #fmls24 #fmevents #cyptotrading #DigitalAssets #pepperstone 📣 Stay updated with the latest in finance and trading! Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today: 🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/ 👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents 📸 Instagram: https://www.instagram.com/fmevents_official 🐦 Twitter: https://twitter.com/F_M_events 🎥 TikTok: https://www.tiktok.com/@fmevents_official ▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official Don’t miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!

    #fmls #fmls24 #fmevents #cyptotrading #DigitalAssets #pepperstone 📣 Stay updated with the latest in finance and trading! Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today: 🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/ 👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents 📸 Instagram: https://www.instagram.com/fmevents_official 🐦 Twitter: https://twitter.com/F_M_events 🎥 TikTok: https://www.tiktok.com/@fmevents_official ▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official Don’t miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!

    #fmls #fmls24 #fmevents #cyptotrading #DigitalAssets #pepperstone 📣 Stay updated with the latest in finance and trading! Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today: 🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/ 👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents 📸 Instagram: https://www.instagram.com/fmevents_official 🐦 Twitter: https://twitter.com/F_M_events 🎥 TikTok: https://www.tiktok.com/@fmevents_official ▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official Don’t miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!

    #fmls #fmls24 #fmevents #cyptotrading #DigitalAssets #pepperstone 📣 Stay updated with the latest in finance and trading! Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today: 🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/ 👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents 📸 Instagram: https://www.instagram.com/fmevents_official 🐦 Twitter: https://twitter.com/F_M_events 🎥 TikTok: https://www.tiktok.com/@fmevents_official ▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official Don’t miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!

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